As Christmas and Hanukkah are just around the corner, consumers are gearing up to purchase their holiday gifts; and with this, we can expect the stereotypical gender-role based advertisements.
It is no secret that commercials often portray girls as playing with dollies while the boys are to play with the construction sets. While this is the case for many, one company has set out to change this standard.
In gearing up for the holiday season, GoldieBlox has released a spot that is a recasted versions of one of the most anti-feminist songs of the 1980s, “Girls” by the Beastie Boys. With an empowering theme, this spot encourages young women to break the gender stereotypes are be more than just a princess.
GoldieBlox is one of four finalists vying for a free Super Bowl ad sponsored by Inuit as a part of a small-business contest. Vote for this amazing company to get an even bigger boost!
And if you haven’t seen Riley’s take on marketing toys, check it out.
- GoldieBlox Demands Change With An Incredible New Music Video (halyardconsulting.com)
- GoldieBlox Demands Change With An Incredible New Music Video (huffingtonpost.com)
- Hey girl, let’s snuggle and watch feminist TEDx talks together (tedx.com)
- Gender Specific Marketing: The Segregation of Children Toys (sosc111.wordpress.com)